Building on Coca-Cola’s Reborn platform, this campaign was created for the Latin American market, where customers earn money off their next purchase when they recycle their bottles.
The challenge was to communicate two ideas at once: recycling feels good, and it saves you money.
The headline can be read in two parts, with Go Returnable at the centre.
Using the Reborn toolkit, we brought the idea into media formats that naturally hold two perspectives: corner billboards, double-page spreads, dual posters, etc. Anywhere that we could show two sides of the same story.
