The core concept of the lookbook is based on the insight that 20% of the population have the ‘wanderlust gene’ – an innate, instinctive desire to travel and expand our horizons. For Craghoppers’ customers, travel is in the fabric of who we are.

The lookbook uses reportage-style photography, gathered from expeditions and shoots with Craghoppers ambassadors across the globe.

Uncoated papers, vegetable inks and a bespoke letterpress typesetting were all employed to create a tactile and authentic feel.

A super limited run of the lookbook was supplied with a screen printed drawstring bag, created from Craghoppers’ own garment fabric.