The Wasserturm Hotel in Cologne is a quirky addition to Hilton’s portfolio. Part of the Curio Collection, this hotel is individually branded to match its unique neighbourhood and offer.

The hotel is set in a repurposed industrial water tower in Cologne, complete with a cathedral-esque atrium and completely circular rooftop bar.

The branding came out of the strategic positioning: Original discoveries at every turn. From the unexpected approach to typography, to the unconventional mix of classic and cutting edge branding elements, everything about the identity signals that your stay will be extraordinary.