What do you do when a salad brand just doesn't feel fresh any more? You give it a fresh cut, a bold voice, and a reason to be noticed again.

The brand was set to launch a new range of flavoursome slaws inspired by world cuisine. Florette needed to feel fresher – visually, tonally, and emotionally – so we set out to inject flavour into every part of the brand.

At the centre of the refresh is the proposition Make It Unfloretteable: the idea that even the simplest ingredients can become something memorable with a little creativity.

To deliver on that promise, we developed a new art direction that puts informality and appetite appeal first. We worked with chef Gareth Baty, – AKA the Wandering Cumbrian – to develop recipes inline with our new, bolder vision for the brand. Thoughtful propping, bold food styling, and confident compositions gave the brand a more vibrant and inviting world.